Åhlens City Moomin pop-up 2018, Stockholm Sweden

After last year’s success – Moomin pop-up shop at Åhléns is back

Moomin pop-up shop at department store Åhléns City in Stockholm is open June 13-26, 2018!
The pop-up is located by the main entrance and has no less than 40 000 people passing-by each day.

Moomin products are highlighted on several levels at Åhléns during the opening dates. There are campaign areas at the home, children’s and book department as well as an eye-catching shop window with a fantastic location on the subway level.

The customers will meet Moomin and Little My and get discounts during the promotion period.

The range consists of products from brands like by Arabia, Martinex, Opto Design, Finlayson, Rabén & Sjögren, Rätt Start and Muurla.

The opening day was a huge success and some products even sold out.