Event - 100 Moomin mugs as give away at Åhlens City Stockholm

One Tuesday in June we gave away 100 free Moomin mugs from by Arabia to expectant customers and Moomin enthusiasts at Åhlens City in Stockholm.

The event began at 16.00 and by then there was already a long queue
through the department store.

To get a mug the people had to make the test “Which Moomin Character are you?” and share on Faceook.

In less than 15 minutes all mugs had found new happy owners.