This summer’s Moomin-tour at 16 Iittala Outlet stores across Sweden was a great success. Customers were able to meet Moomin and shop from an impressive Moomin collection.
The most talked about of all the Arabia/Iittala products this summer was the anniversary mug. The anniversary mug contains images from the popular 1977 picture book “The Dangerous Journey”. For every mug sold, two Euros is donated to UNICEF and earmarked for the benefit of children’s education. Sales proceeds from the anniversary mug will undeniably result in a significant donation to UNICEF.
Without doubt, Moomin is as popular as ever and Moomin store events increase sales and spreads joy among both children and adults.