Moomin's day 2018

Limited edition Moomin mug sold exclusively for 24 hours only – sold out in record time!

On August 9th 2018 we celebrated Moomin’s day in memory of Moomins creator Tove Janssons birthday. For this day Arabia launched a limited edition of Moomin mugs available for only 24 hours. Due to the high demand all mugs were sold out within hours. On moomin.com the mugs sold out in less than five minutes and in selected Iittala and Moomin stores in Sweden and Finland peolple were queing for hours to get a hold of the mug.

 

The images are from the day at Odenplan, Stockholm.

Happy Moomin’s day!