Pocketshop – a jump start into the world of the Moomins

In honor of Tove Jansson’s 100th anniversary, Pocketshop developed a product line of note books with Moomin motives and images from Tove’s picture books.

Pocketshop also sold various Moomin products in synergi with their own, already existing, products and thus managed to offer a complete sale concept and increase overall sales.

The Moomin collaboration was strongly promoted by Pocketshop at their airports stores, including Arlanda, where travelers could pick up their Moomin products. The Moomin brand is very popular in Japan, for example, and many Japanese customers happily returned home with a unique Moomin note book in their luggage.