Martinex OY


Riia Sandström



Phone number

+358 2 43 66 800

Sales Territories

Denmark, Finland, Iceland, Norway, Sweden

From our family to yours.

Martinex is a manufacturer and wholesaler of gift items, household goods, textiles and toys. A family business established by Risto and Tuula Muinonen, it has been in operation since 1986.

The next generation of the family took over in August 2001, with Riia Sandström stepping in as Managing Director and Jenni Jalava as Product Category Director.

In 2003 Martinex acquired the games business of the Finnish board game manufacturer Peliko. In 2013, it bought the Swedish board and card game company Mindtwister and a small Finnish producer of developmental card games for children, Emmi-Tuote. Also in 2013, Martinex launched its first mobile games (Moomin and The Star of Africa games). Martinex exports its products to Sweden and the other Nordic countries, as well as the United Kingdom and Japan. The company’s credit rating is AAA.

Why Moomin?

Martinex is a family owned company and has been working with the Moomin license and the Moomin family since 1991.

Our first item in the range was the Moomin house which is still our bestselling moomin item after more than 20 years.

Nowadays our range has grown from toys, houseware items, games, tin boxes to textiles.


We enjoy working with the Moomin brand. We get to create wonderful products with nice moomin designs.

We try to make our moomin products unique.

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