The year 2020 marks 75 years since Tove Jansson wrote her first story about the Moomins. To celebrate this anniversary, Moomin Characters Ltd and R & B Licensing together with its partners are launching a one-year campaign to help save the Baltic Sea. The goal is to collect one million euros for John Nurminen Foundation’s work to keep the Baltic Sea clean and its cultural heritage vibrant.
The sea is an essential part of Tove Jansson’s Moomin universe. We want future generations to be able to enjoy the sea like the Moomins do in Tove’s book Finn Family Moomintroll, where the Moomins are playing in crystal clear waves that we can only dream of today:
“Oh, to be a Moomin and to dance in the waves while the sun gets up!”