Help save the Baltic Sea with Moomin’s campaign #OURSEA

The year 2020 marks 75 years since Tove Jansson wrote her first story about the Moomins. To celebrate this anniversary, Moomin Characters Ltd and Bulls Licensing together with its partners are launching a one-year campaign to help save the Baltic Sea. The goal is to collect one million euros for John Nurminen Foundation’s work to keep the Baltic Sea clean and its cultural heritage vibrant.

The sea is an essential part of Tove Jansson’s Moomin universe. We want future generations to be able to enjoy the sea like the Moomins do in Tove’s book Finn Family Moomintroll, where the Moomins are playing in crystal clear waves that we can only dream of today:
“Oh, to be a Moomin and to dance in the waves while the sun gets up!”

Learn more about the campaign here.

contribute to the campaign by buying the following products

Martinex #OURSEA Moomin Plush

Novita Majakkasaari yarn

Muurla Moomin #OURSEA enamel mug 3,7 dl

Ekelund Towel Moomin & Boat

Mitt och Ditt Underbara Liv - #oursea mix moomintroll & snorkmaiden

Mitt och Ditt Underbara Liv - #oursea candleholder "eternity"

Mitt och Ditt Underbara Liv - #oursea mix mamma & pappa

Mitt och Ditt Underbara Liv - #oursea mix Little My & Snufkin

Muurla Moomin #OURSEA felt basket

Muurla Moomin #OURSEA candle 12 cm

Muurla Moomin #OURSEA candle 8 cm

Pluto Produkter Storage Bag Moomin #OURSEA

Pluto Produkter Carpet #OURSEA

Pluto Produkter Apron Moomin #OURSEA

Novita Majakkasaari yarn

Novita Majakkasaari yarn

Novita Majakkasaari yarn

Novita Majakkasaari yarn

Ekelund Towel Waves

Ekelund Towel My & Stinky



Martinex #OURSEA Moomin Vacuum Flask Pink

Martinex #OURSEA Moomin Vacuum Flask Black

Martinex #OURSEA Moomin Vacuum Flask White