Event – Moomin’s day 2018. Moomin mug sold for 24 hours only
Event – 100 Moomin mugs as giveway on Åhléns City in Stockholm, 2018
Moomin Pop-up at Åhléns City 2018, Stockholm
Moomin Pop-up and café, NK in Gothenburg
Gothenburg, Linköping and Stockholm, Sweden
Moomin Shop, Inshop, Täby Centrum in Stockholm
Exclusive Moomin 70 display at Cervera, Stockholm
Shop in Shop at Nordiska Kompaniet in Gothenburg.
Moomin fun day. Event in Covent Garden, London
Shop in Shop at Glasmagasinet, Oslo
Pop up shop at Nordiska Kompaniet in Stockholm.
Shopping center event at Mirum in Norrköping.
Moomin children’s corner at the sophisticated shopping mall, Mood Gallerian Stockholm.
Vappu festival. Event in Seoul.
Campaign at Cervera chain in Sweden.
Tsinghua Press book release in China
Anniversary mug create collectors’ mania.
Exclusive product line at Pocket Shop.
Moomin tour at Iittala Outlet stores.
Tove 100 celebration generates a significant donation to UNICEF.