Moomins’ creator Tove Jansson would have turned 100 in 2014. The anniversary project “Tove 100” is comprised of numerous events, exhibitions, and limited edition anniversary products of various kinds. The most popular of these limited edition products is the anniversary mug. The anniversary mug contains images from the popular 1977 picture book “The Dangerous Journey”.
The anniversary mugs have been selling like hot cakes and the collectors’ version, with the character Susanna’s glasses depicted on the inside of the mug, is particularly sought after and has become a hot item on the second hand market along with other mugs that have sold out in the stores. The most expensive mug sold to date went for 3,000 EUR and in a few years the 2014-anniversary mug will undoubtedly join in its ranks.